Landing Pages

What is a Landing Page?

A landing page is a standalone web page, created specifically for a marketing or advertising campaign. It is where the user “lands” after they click a link in an ad, email, or social media share. It usually has a single focus or purpose and a call to action — such as an invitation to subscribe to an email list, or buy a specific product. (The “product” could be a free online or phone consultation — it doesn’t have to be something tangible.)

What does DDAI Require?

Does your landing page describe or promote a specific Davis service?

Does your landing page

• Use the word “Davis” or the name of any Davis program, or
• Includes a reference to your status or training as a Davis facilitator, or
• Describe or depict a Davis program in a recognizable way (such as photos of clay models or koosh balls)?

If so, please include at least a short-form Davis trademark notice on the page. Also, be sure to describe the Davis program you are promoting with the correct title!

Where does your landing page lead?

By definition, all landing pages include a link to somewhere else. It could be a web page, contact form, or a button or link to sign up for an email bulletin or an event. If your landing page has only generic information, but the link is Davis-specific — like your website — then as long as your website has been approved and has proper trademark notices, you will be fine.

Please keep in mind that it is important to adhere to general Davis standards of practice and to be honest in your representation of Davis and the services you provide, even on pages that don’t contain specific references to Davis.

Do I need preapproval?

• Have you read and adhered to the requirements listed above?
• Will you be able to easily and promptly make changes to your landing page if necessary?

If so, preapproval is not required.

If it would be difficult to update or change your landing page after your campaign is launched, and you have any reason to be uncertain about its design, then please feel free to seek input in advance.

If your landing page is on your website, please also adhere to requirements about adding new pages to your site.

If the landing page is hosted somewhere else, such as on MailChimp, and if it is being used only in connection with a specific campaign, and you have read and complied with the requirements listed above, then we do not need to know about the new page. However, if you are sharing on social media and you want others to share your link, then letting us know is a good way to spread the word.