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Davis Internet and Web Site Trademark Standards

Historical reference archive. This information is no longer current. For current branding guidance, visit the Davis Method Knowledge Base.

Web Site Requirements

Site Design – Recommendations for Modern Design

Web standards and expectations are always changing. If you are just starting designing a new site, or redesigning an existing site,  we recommend (but do not yet require) that you consider the following: Responsive Design.  “Responsive” means a web site that is designed to look good on all screens, from smart phones to tablets to ..

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All Sites – Required Trademark Notices

All sites describing or advertising Davis programs must include a trademark notice. If the web site is solely devoted to Davis methods, the trademark notice should be on the home page (first full page with text). If the web site describes services other than Davis, the notice should be on the main page(s) where the ..

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Facilitator blog sites

If you create a business/practice focused blog which refers to Davis trademarks or your status as a licensed Facilitator while blogging, please follow these guidelines: Please let us know about your blog by writing to webmaster@dyslexia.com If you have an “about us” page or other permanent area of your blog referencing your status as a ..

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Videos, Podcasts, Power Point, etc.

Please remember that all media which references the Davis program or depicts or explains Davis methods or theories should be submitted to DDAI or to your DDA-affiliate prior to public display or dissemination.  If the materials will be accessible on-line, they may be submitted to webmaster@dys..

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Social Media

Social Media is such a fast-growing area that it’s hard for us to keep up. Please just follow these simple guidelines if you are setting up a page or section devoted to promoting your business (as opposed to a personal page): P.S. We would love to see pictures of your lovely kids, grandkids, cats, dogs, ..

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Site Checklist

Please go through this checklist before submitting your site for approval. General: ____   Are the Davis-based programs you offer clearly identified as being Davis? _____ Does the site clearly identify the Facilitator(s) by name? _____ Does the site include the Facilitator’s phone number and geographic location? Links to www.dyslexia.com web site: Option A:  (Preferred: ..

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Site Design – Site Coding

We require that web sites  must be coded in a  text-based  format,  so that most text other than navigational links or displays is in HTML or XHTML format. We recommend that every site include text-based navigation links as well, although such text can be provided in addition to or as an alternative to graphics-based navigational arrays. ..

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Advertising on your Web Site

Facilitator web sites must not contain any context-sensitive advertising, such as Google or Yahoo driven ads.   A “context-sensitive” ad is any advertisement that is automatically generated to display random advertising on your web site. We have found that such advertising links often lead directly to our competitors, sometimes with web sites that contain misleading ..

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Linking to Articles on DDAI site

Advance permission is not needed to link to any area of DDAI web sites, as long as the link is clearly labeled. Please do not try to frame or embed pages of our web sites within your own.   The link should take the visitor to the other site, and should be labeled in such a ..

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Copyright – Using Material from DDAI Website

Use of Copyrighted Material: This page contains a list of articles and documents that are approved for use on facilitator websites only.  Please notify the DDAI webmaster to obtain permission to copy text or articles from the www.dyslexia.com website or other DDAI websites and publications if they are not listed here.  This permission does not ..

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Best Practice – Required Trademark Notices

Best Practice: The most efficient way to present the trademark notice on any web site devoted primarily to a Davis practice is to include the full notice as part of a footer on every page of the web site which includes information about dyslexia or the Davis program. If the trademark notice also includes a ..

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Required Links to DDAI web site – other pages

If the site has a trademark notice with an incorporated link in the sidebar or footer of every page, as recommended as the Best Practice for Davis-only sites, additional links are not needed, except as specified for use of copyrighted material. For sites without the trademark notice with link (such as sites offering multiple services), any ..

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